Hi, I'm Valerie!
I'm a creative leader with a passion for building brands, developing talent, and creating meaningful customer experiences.
Throughout my career, I've had the opportunity to lead creative work across retail, E-commerce, digital marketing, content creation, and brand storytelling. From directing omni-channel campaigns and E-commerce experiences to mentoring creative teams and improving operational processes, I've learned that great creative doesn't happen by accident—it happens when talented people are empowered with clear direction, trust, and shared purpose.
Today, as Associate Creative Director, Digital at Helzberg, I lead creative development across multiple channels and customer touch-points, partnering closely with brand, E-commerce, marketing, production, and executive stakeholders. My role extends beyond the work itself; I'm equally passionate about developing people, creating scalable processes, and fostering environments where creativity can thrive.
Prior to Helzberg, I served as Creative Director, Digital at Charlie Hustle, where I helped shape the brand's digital presence and customer experience during a period of growth and evolution.
The work I'm most proud of isn't just the campaigns we've launched, it's the teams we've built, the people we've developed, and the impact we've created together.
When I'm not leading creative projects, you'll usually find me exploring new creative inspiration, spending time with my family, traveling, or dreaming up the next big idea.